The blog post title is something that is often overlooked and rushed. And you know what? It’s actually THE most important aspect of your post. Why? Because it’s what makes people decide whether or not to go ahead and read it.
And you want people to read your blog post, right?
Your blog post title really is your golden ticket to gaining a wider reader audience and increasing your traffic. So, you must make it as irresistible as possible. Not only does a good title tempt people to read your post, but the use of clever keywords can also massively improve your search ranking, meaning more people will stumble across your blog. Win.
Tell me, are you more attracted to, ‘Create your company logo’ or ‘5 easy steps to creating your company logo’. Headlines including a figure perform 38% better than those without.
Make your point clear
Don’t create a long, dull title that beats around the bush. TELL people what the heck you’re writing about. If it’s clear in the title, people will feel they could really benefit from reading it.
Include an incentive
Try to include an incentive wherever possible. So, for example your article may include a handy checklist that readers can easily download. You may as well let the reader know that they can gain something from reading your article.
Keywords are my secret to success, and it’s so simple. By selecting around three keywords, and using them wherever possible throughout your blog post, people are much more likely to find your blog post through a search engine. Read this blog post on how the use of keywords can improve your traffic and increase followers.
We all want to increase blog traffic, right? In this article I am going to show you exactly how you can do just that with the use of some handy keywords. Adding strategic keywords will ensure that people find your posts. It’s an easy way to grow your traffic on autopilot (and for free!).
So, you primarily want to target the two most popular search engines, Google and Pinterest.
By taking a single or string of keywords straight from your blog post title and repeating it in as many areas as possible throughout the post, you’ll find it’s suddenly opened to a whole new audience, and you’ll increase your blog traffic. When someone types those magical keywords into a search engine, your blog post should rank extremely high in the results, and I’m gonna teach you exactly how you can make that happen. Woop.
Let’s get started on increasing your blog traffic.
1. Come up with a strong title
This is your starting point. Your strong title should include your keyword(s).
Let’s take a look at this blog post as an example, my keywords are ‘increase blog traffic’. If someone were to search ‘how to increase blog traffic’, or ‘easy ways to increase blog traffic‘, they should be lead to this blog post.
2. Make sure the URL fits
Your blog post title should basically be repeated in the URL. A lot of blogging platforms produce an automatic title. This is OK, but it’s always good to check it. I find it’s most effective to rearrange the order of your URL so your keywords feature first. Seen mine? There are those crucial words again, ‘increase blog traffic’.
3 commander cialis soft. Mention your keywords in the very first sentence
Search engines will scan your content for those keywords and will rank higher in the search results if yours includes them. So why not bang em’ right in the first sentence? It doesn’t do any harm to include them throughout the blog post either.
4. Rename all of your images
You know the generic rubbish that cameras produce? ‘P1011125.JPG’. Yeah, you wanna change that. It’s a job that takes two seconds and makes such a difference. Rename all of the images you include in your blog post with the keywords. So that yucky character and figure name would become, for example, ‘increase-blog-traffic.jpg’. Easy.
This also ensures people will find your image, (and therefore blog post) if they search Google images.
5. Get savvy with Pinterest
I’ve recently really started to get into Pinterest, and quite honestly have only just realized how much of a great tool it is. Suddenly I’m getting a drive of traffic to my blog directly from Pinterest. Great!
If you don’t have a Pinterest account yet, what are you waiting for? Go create one and start pinning images to your board. For every blog post, you should be creating an image specifically for Pinterest that is made up of mostly large text. And guess what? This large text is going to include your keywords in. You should also always write a description, repeating what the image says, (because search engines can’t read images). And this should include your keywords. Get it?
And that, my friends, is honestly all there is to it.
The next time you write a blog post, I want you to include keywords in all of the areas mentioned. I guarantee you’ll notice a difference in your blog traffic.
Coming up with a title for your blog post is probably one of the most over looked aspect of the entire writing process, because it’s so simple and people believe “anything will do”. Wrong. Your title must persuade readers in. With over 2 million posts being published daily, it’s important to make yours stand out, and there’s loads of ways on how you can do exactly that. I love WordPress because the first few lines are already visible in the reader, before any clicking has even begun.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Your blog post title will appear in search engine results, RSS feeds, links from other bloggers, social media sites, on your achieve pages, so it’s flippin’ important to make it count.
Shall I go on?
1. Engage your audience
Easier said than done, right? Think about what would make you want to click onto and read a blog post. The answer is surely something you can refer to and feel you can benefit from. It’s important to keep the post content diverse, but to also write personally as if you are just talking to one person. These small changes will really make the reader feel you are truly engaging with them and understand them.
2. Use numbers
I use number where possible, because it works. Like this post, ‘5 tips for writing a killer blog post title’, or over on my personal blog, ‘top 5 makeup items under £5‘. There are no rules when it comes to what the number is, or how you use them (percentage, fraction – it’s like being back at school!).
3. Use interesting adjectives
Be creative with your wording! You should basically aim to fill your blog post title with keywords, and adjectives are a great way to do this.
So you could use, ‘Essential makeup worth the splurge‘.
4. Communicate a benefit
Give people an incentive to read your blog post, this acts as an extra little push in the right direction. Perhaps throw in a freebie such as a piece of documentation or extended list for them to keep hold of. I have started to include free checklists for readers to download.
5. Ask a question
Turning your blog post title into a question often draws readers in who have that question in their mind, it makes them think “huh, I can refer to that”. You must absolutely ensure that you do actually answer the question in your blog post, because that’s why the viewer clicked on your post in the first place.
If you’re going to do a list type of post, avoid the word things. There are always much more effective alternative such as:
To put some of these into context, you could use ‘5 simple beauty tips + tricks‘, or ‘10 reasons why I love coconut oil‘, you can tell I’m a beauty blogger, can’t you.
So, I hope these tips helped you and brought a rush of inspiration. A useful formula to remember for achieving a bangin’ title goes something like this:
Number or Trigger word + Adjective + Keyword + Promise
So, ‘How You Can Effortlessly Sell Your Home in Less than 24 Hours’ would work.
Thirsty for more? Read this article on how to attract more clicks to your blog posts. The author compares two different types of title to see which performed better.
I make sure to take at least an hour out of each day to sift through blog posts. I really enjoy the down time and catching up on the latest reads. This often makes me feel inspired and motivated and I love connecting with bloggers too. However, when people have as little time as I do to read through posts, I become rather picky as to which I read (it’s sad, but true). And having great content is only a small part of blogging. I am probably not the only one who judges a post before I even begin to read it. This is based on numerous of reasons. So today I wanted to talk through my reasons for not reading your blog post, based entirely on first impressions. I hope you find this useful.
*I understand that every blogging platform is different. I work with WordPress so that’s what my points are based on.*
1. No featured image
Your featured image is what 90% of readers first see, whether it be in the Reader or on your site. Make it eye-catching by adding large text or perhaps a collage of different images put together. I often repeat my blog post title in the image, because people tend to only notice one or the other. Don’t forget to use a good quality pic too. Those blurry iPhone snaps just don’t tempt me in.
2. Boring title
A short, interactive, persuasive title seem to work the best for pulling people in. I often use stats or figures too because people seem to be attracted by this, like this post. Create a clear title so people know what they’re about to read.
3. Dull introduction
The first couple of lines of your post are what people can see in the Reader and on email subscriptions, so make it count. By including some clever tactics such as rhetorical questions, figures, something funny etc. it’s amazing how easy it is to lure the reader in.
“Something has to STOP”
“I’ve got three things for you today: A rant, a lesson about selling that will serve you well, and a quick request.”
Did that get your attention? Good.
Next time you’re writing a blog post, really think hard about those first couple of sentences. Tell the reader why they should read your blog post by relating it to them.
A massive pet peeve of mine is when I have to click not once, but twice to read someone’s blog post. First when I initially see the post in the Reader, and then again to read the full post because the writer has restricted reading it in their settings. This will make some people click twice to read the full post, however you’ll lose most. It’s harsh but people are lazy and there’s always something else for them to read.
5. Too Busy
So, I’ve unwillingly double clicked and landed onto your blog. Great combien coute cialis. Now I want to read the full blog post you promised. But I am struck with pop-ups, adverts and a messy layout; it’s become a bit of a challenge. When this happens (and I’ve been in this position numerous of times) it’s very easy to then click ‘x’ and give up altogether. Keep things simple, after all if I’m interested in your content then I’m likely to subscribe and read your future posts.
As a blogger, it takes time to build up your page and turn it into something you’re really proud of. This journey comes with a few bumps along the way that admittedly I’ve been through – we wouldn’t be human if we didn’t make mistakes. I thought I’d write a post on easy and common blogging mistakes to make that I myself have made in the past and have learned from. Of course these aren’t rules to blogging and you can blog in whatever way you wish – it’s your domain after all! But to stop a few headaches and the risk of blogger burnout here are my own tips of what mistakes to avoid.
1. Focusing on word count
It’s great to have a target, however if you just can’t reach it then don’t write anymore; you’ll probably end up waffling and this will bore your readers. Focus on getting your main points down first and begin to extend each one.
2. Rushing the conclusion
Don’t feel that you should brush over writing a good, solid conclusion just because you spent hours writing the rest and you want it finished. This is what brings your whole post together.
3. Editing posts in less than five minutes
I spend around 30 minutes proof reading my post, even reading it out loud often helps pinpoint errors, whether it be spelling, grammatical etc. I make the changes as I spot them, that way they won’t be forgotten about. ‘Editing’ to me also involves alteration of the layout and insertion of images; just the small finishing touches that make all the difference.
4. Not taking your own photographs
I understand that taking photographs doesn’t always come naturally to everyone. Don’t be under the impression you need an expensive camera or fancy software. I wrote a post on how I take and edit my blog photographs, as well as cheap prop and background ideas for blog photographs. I always try to take my own photographs because I much prefer reading posts where the writer has used their own images as a pose to just grabbing bad quality ones from Google. Leading perfectly onto my next point…
5. Using terrible graphics
If you’re going to use your images from other sources, make sure they’re copyright free and good quality. As importantly, don’t use a grainy iPhone picture either. Some natural lighting, a simple background and quick enhancements are all you need to capture a good photograph.
6. Not setting a featured image
I’ve said this before, but I’ll say it again. Your featured image is what initially attracts readers to your post and tempts them to click into it for a read. Have fun with it. Add some text to really make it stand out.
7. Not showing your personality
People want to see your personality shine through your posts. Be quirky, be different, be you. Don’t give readers something they can just Google and find basically the exact same post elsewhere. People will follow you because they like your content, but also the personality that pairs along with it.
8. Pressurising yourself to upload often
There are two reasons why you shouldn’t do this. The first being that you shouldn’t sacrifice quality for quantity. The second being you shouldn’t put extra pressure on yourself. Blogging is meant to be fun, not work.
9. Talking about yourself too much
People don’t want to hear you waffle on about how your cat went missing last weekend, or that you had a bad week at work. Give readers a small update or some juicy gossip, but don’t let it dominate your post.
10. Copying and pasting everything
You must be original, not forgetting that this is majorly risky because you are stealing someone else’s content. You must try to keep a good reputation as a blogger.
11. Bad writing
Make sure your writing is tip-top. My number one rule is to make it sound like I’m almost chatting to my readers. I like to keep my writing casual but still structured and using all the grown up words. If I read back a post and it doesn’t flow, I tend to reword my sentences.
12. Being too blasé about the title
The title is what persuades people to read your post. It must sum up the entire post in around five words, it can be tricky. I find that including figures or percentages often helps get people’s attention. Let me know if you would like me to write a full post on how to create a good blog post title.
13. Not responding to comments
If people take the time to comment, take the time to reply to them. If I don’t respond to a comment, it’s because it’s genuinely been lost amongst the other notifications. I also love interacting with other bloggers.
14. Not promoting yourself
Blogging is so competitive, and as a result it can be difficult to get noticed. I find the best way to promote my posts and get my blog out there is through social media acheter du cialis 20 mg. I’ve slowly built up my platforms over the last year and often update them with my latest posts.
15. Having a messy layout
There’s something so satisfying about finding a good, clean theme that I love, and then tweaking it to make it my own. I hate, hate, HATE blogs that have a messy layout. When I land on these pages, I’m very likely to exit them almost immediately if I can’t read text, if it’s too busy or it’s not clear where to start. The reality is that people are lazy and don’t want to waste their time.
16. Not updating your About and Contact pages
It’s amazing how quickly a blog can grow, and how easy it is for content to go out of date. Check your contact details are still correct and that you have an amazing About page that persuades people to browse through your blog and subscribe. Read this post on how to write a good About page.